Job Description

The Baton Rouge Area Chamber (BRAC) Art Director delivers compelling, high-impact visual experiences for the organization and ensures brand consistency across all internal and external channels. This role includes art direction and design work.

Responsibilities

Art Direction and Graphic Design – 40%

• Lead the artistic development of original designs, marketing and promotional pieces including print, digital, and television advertisements; collateral materials; and internal and external publications
• Review graphic materials to assess their validity and appropriateness for the brand
• Utilize technical skills and an understanding of shot composition to take photos at events
• Edit photography as needed to convey the essence of BRAC’s brand across both print and online platforms
• Develop and maintain an understanding of economic development and investor businesses to apply to creative concepts and material

Brand Management – 30%

• Work with the Marketing team and agency partners to develop and improve BRAC’s overall brand to ensure its strength, consistency, and presence
• Provide brand stewardship and guidance to all departments at BRAC
• Monitor all outbound visual communications to ensure they meet BRAC brand standards
• Ensure consistency in design across all the online and offline marketing channels
• Collaborate with various departments and BRAC partners to obtain knowledge of the requirements and needs of all marketing collateral
• Maintain an understanding of advertising, digital, and media industry trends
• Oversee the creative work of contractors, interns, and designers as well as the production timelines and outputs of vendors
• Lead brainstorming/creative sessions to generate innovative ideas that support BRAC departments and keep all branded collateral up to date
• Thoroughly vet all marketing assets to ensure brand consistency across various platforms and BRAC divisions
• Review creative content and presentations, providing revisions and feedback when necessary

Project Management – 20%

• Manage various creative projects and oversee them to completion
• Develop methods/procedures to streamline various creative processes and continue to identify areas for improvement to make both the Marketing team and BRAC more effective moving forward
• Monitor results of team efforts/collateral and collaborate with team members to propose actions that will help facilitate BRAC’s future success
• Manage project timelines, deliverables, and budgets

Other Duties – 10%

• Support department activities as needed (e.g. staffing events)
• Manage content and assets, in conjunction with other marketing team members

Qualifications

• Bachelor’s degree in Design, Marketing, Communications, or a relevant discipline
• Demonstrated experience in brand management and art direction
• Considerable knowledge of general marketing, social media, collateral development, website management, and communications techniques is key
• Strong technical understanding of print and digital design requirements
• Proficiency in Microsoft Office (including PowerPoint, Excel, and Outlook), web-based software, Mac Adobe Suite (Photoshop, Illustrator, InDesign), and web-based project management systems (such as Basecamp)
• Excellent time management skills to handle multiple deadlines and projects
• Ability to work independently and as part of a team
• Ability to lift 30-40 lbs.

Mission and Values

BRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.

BRAC’s core values:

• Curious: We courageously step outside our comfort zones.
• Objective: We base our perspective and policy on unbiased analysis.
• Optimistic: We shape a future where success is not just achieved but redefined.
• Effectual: Focused on what we can control and influence, we lead with purposeful action.
• Collaborative: We believe our strength is in our partnerships.
• Authentic: We revel in the privilege of doing meaningful work.

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