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JOB DESCRIPTION

Robert Half (NYSE: RHI) is the world's first and largest specialized talent solutions and business consulting firm, connecting highly skilled job seekers with rewarding opportunities at great companies. We offer contract talent and permanent placement solutions in the fields of finance and accounting, technology, marketing and creative, legal, and administrative and customer support, and we also provide executive search services. Robert Half is the parent company of Protiviti®, a global consulting firm that delivers internal audit, risk, business and technology consulting solutions. In the past 12 months, Robert Half, including Protiviti, has been named one of the Fortune® Most Admired Companies™ and 100 Best Companies to Work For and a Forbes Best Employer for Diversity.

Robert Half is on the cutting edge of the development of new technologies and strategy designed for simplification, modernization, brand awareness and flexibility to make it easy for our client and candidates to work with us and to match the right candidate with the right opportunity. We have invested in game changing resources in AI and machine learning to our online platforms that take the staffing industry to the next level.

This is a unique opportunity to join an organization at a pivotal and exciting time in our strategy and digital transformation efforts. This role will receive financial and resource investment to ensure its success. The Chief Marketing Officer is a key strategic partner in the development and execution of this strategy, which will advance our position in the market to new levels and drive future growth. Robert Half and Protiviti have a strong brand position and are recognized leaders in the professional services industry. As the leader in the world of work and at a time of great change in business, we are poised to provide our clients, candidates and employees with the experience that contributes to their financial success, a world-class digital footprint and as a great place to work.

Key reasons for a marketing executive to join Robert Half:

• Transformation of the staffing industry. Robert Half is leading the transformation of the staffing industry by focusing on the single most important thing to business: the customer and how the customer will interact with the company using cutting edge technology. Every day, Robert Half is making it faster and easier to hire or be hired. The result? No end of exciting challenges and opportunities for the best and brightest professionals who are looking for a fast-paced, change-oriented company where they can make a meaningful impact and, quite literally, transform an industry.
• The best and most differentiated brand in the industry. While every staffing firm performs the same fundamental role – finding people for jobs and jobs for people – only Robert Half is guided by both a branch and digital brand footprint for the purpose of building a productive, engaged workforce for all. This is accomplished by staying laser-focused on finding the fit that makes people happier and companies better, one placement at a time.
• A culture of excellence. Robert Half pioneered the specialized staffing industry and continues to be at the cutting edge of the world of hiring and job hunting. As the firm redefines what it means to hire or be hired quickly and easily, their talented, highly skilled employees lead and embrace fast-paced transformation. They are committed to each other, working as a team, an inclusive work environment and to deliver on the corporate mission and purpose every day.

Position Information

The Chief Marketing Officer (CMO) will be responsible for developing and executing the enterprise-wide global marketing strategy for Robert Half-Talent Solutions in support of business growth, customer acquisition and retention. This individual is also responsible for leading the creation, positioning, maintenance, and evolution of a world-class brand identity that supports the company’s business and reputational goals as a global leader in professional business services which includes hiring, developing a global team and oversight of all TALENT SOLUTIONS marketing functions. The successful candidate will have a strong history of collaboration with sales and operations, building a unified enterprise view of customer pipeline and increasing the velocity of customers through that pipeline, inclusive of running a marketing department structured as a revenue generating partner with P&L responsibility.

The CMO will partner closely with executive leadership and other team members at Robert Half to ensure a high level of collaboration on our go-to-market strategies and customer acquisition initiatives. He/she will partner closely with the Chief Technology Officer and Business Transformation team to lead the organization in identifying, implementing, communicating and overseeing priorities. The ability to work collaboratively from an interdepartmental perspective is critical to be successful in today’s digital age.

The CMO will create a comprehensive strategy, including the website and field offices, to seamlessly blend digital and recruiting capabilities at the client’s direction. The CMO will also ensure that our customers, including candidates along with SMB and large enterprise clients, are heard and understood via feedback channels, user experience, research, and behavioral data mining. She/he partners with field operations leaders on the development of new services and service innovations that meet emerging customer needs and preferences. The CMO will drive digital marketing programs and segmented email campaigns, leveraging A.I., appropriate technology and media to further support customer acquisition and retention.

Collaborating with Corporate Communications and Human Resources, the CMO is responsible for developing programs and content that differentiates Robert Half locally, nationally, and globally, and drives internal and external brand awareness. These materials include mobile and desktop web products, digital messaging and advertising approach, alliance content support, internal recruiting materials, email programs and more.

The CMO will have excellent communication skills, including the ability to articulate a vision, strategy and priorities that motivates the team to innovate and outperform. The successful candidate will be data driven in their decision making and proficient in using the latest data analytics to create enterprise KPIs for the marketing function; overseeing the development of a consistent brand platform and messaging; and dynamic content and employer brand positioning. She/he will be well-versed in customer loyalty and customer experience management, CRM, marketing automation and finding the most effective communication channels to convey information to our target audience.

The successful candidate will inspire creativity and innovation in others and possess strong cross-functional leadership skills with a team-oriented approach to problem solving.

Position Overview:

• Reports to the President and CEO of Talent Solutions

• The CMO will be responsible for a global team which consists of 200 + employees in marketing technology; automation and analytics; content development and brand management; digital, interactive media and creative services; advertising, online marketing, and web development; customer research and sales enablement; and strategic alliances, public relations, and communications
• Must work effectively as part of a matrix organization with multiple executive & leadership stakeholders across Talent Solutions
• Must be able to distill and present complex information effectively to wide range of audiences
• Responsible for developing innovative, strategic marketing initiatives to drive revenue, increase market share, and make the Robert Half brand and service offering relevant and attractive to additional customer segments through time
• Provide expertise to the organization by building, developing, and managing a marketing team capable of carrying out strategies and tactics
• Play a critical role in overseeing, directing, and implementing the company’s Customer Experience Program
• Set quality objectives, performance standards and priorities that are implemented and monitored across the company with respect to marketing
• Oversee paid social media and all things digital
• Collect, analyze, and make recommendations based on market research, customer research and competitive analysis
• Constantly monitor the competitive landscape and market conditions to identify opportunities, issues, and risks and recommend strategies and tactics to solve
• Own and efficiently and effectively leverage a multi-million-dollar budget, allocating spending and optimizing a blend of channels to hit growth targets, while thinking long-term and being resourceful with staff and expenses.
• Embed a culture that is data and insights driven, set a framework that uses research-driven insights and turn these into strategic action that has a measurable impact on commercial performance.
• Engage external partners such as creative agencies, media groups and technology partners to develop and run best-in-class marketing programs.
• Exhibit proven strategic brand thought-leadership; be an exceptional storyteller, able to see the big picture, propose innovative solutions to complex problems, and articulate clear goals, insights, plans and achievements to executives.
• Lead KPI development, tracking, analysis & reporting of brand tracking, research, and campaign analysis, regularly report out achievements and performance.

Qualifications and Experience:

• Bachelor’s degree in related field required
• 10+ years’ proven experience leading marketing organizations in large, complex publicly traded global organizations; minimum of 7 + years in a senior leadership leading a world-class, multi-functional marketing organization
• 15+ years marketing experience in comparable industries; corporate communication experience a plus
• Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives
• Thorough knowledge of marketing principles, brand, product, and service management
• Experience working with cutting-edge marketing tools relating to market research, data analytics, website development, product branding, visual communication software, written communication, and public relations
• Ability to work collaboratively with colleagues and staff to create a results-driven, team- oriented environment
• Demonstrated ability to manage outsourced marketing activities
• Superb effective public speaking skills and professional/polished presence
• The ability to span boundaries and develop relationships across the organization
• Ability to thrive in a fast-paced, extremely energetic environment driven by self-motivation and self-initiative
• Ability to focus on driving results and resolutions to complex business challenges
• Deep understanding of changing market dynamics
• High commercial acumen, takes control and drives the business and assume accountability for the performance of the marketing function
• Advanced ability to understand complex models and turn them into pragmatic solutions; strategic thinker, able to translate strategies into actions
• Resilient and energetic; copes effectively with pressure whilst initiating and responding positively to challenging ideas and pressures
• Highly organized, action oriented and outcome driven

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

$275,000.00 - $350,000.00

At Robert Half, there’s more to us than what we do. Learn about our values and what it’s like to work for the largest specialized staffing firm in the world at our San Ramon, California, Corporate Services office. Take a look at roberthalf.com/corporate-office-video.

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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