Digital Marketing Coordinator Job at Encore Solutions, New York, NY

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  • Encore Solutions
  • New York, NY

Job Description

We’re looking for a highly motivated Digital Marketing Coordinator to join our growing team and help manage our online presence, digital campaigns, and social media strategies. If you're passionate about digital marketing, data-driven strategies, and building brand awareness, this could be the perfect opportunity for you!

Position Overview: As a Digital Marketing Coordinator , you will assist in the planning, execution, and optimization of digital marketing campaigns across multiple channels. You will collaborate with internal teams to create engaging content, monitor campaign performance, and analyze results to improve marketing strategies. This role is perfect for someone looking to make a direct impact on digital marketing efforts and grow in the field.

Responsibilities:

  • Assist in developing and implementing digital marketing campaigns (SEO, SEM, social media, email marketing, etc.)
  • Manage and optimize company website, ensuring content is updated and aligned with marketing goals
  • Create and schedule engaging social media content across platforms (Facebook, Instagram, LinkedIn, etc.)
  • Monitor, analyze, and report on campaign performance using tools such as Google Analytics, social media insights, and email marketing platforms
  • Coordinate email marketing campaigns, including design, list management, segmentation, and performance tracking
  • Support SEO efforts, including keyword research, content optimization, and backlink strategies
  • Assist with paid advertising efforts (Google Ads, Facebook Ads, etc.) and budget management
  • Conduct competitor analysis and stay up-to-date with digital marketing trends and best practices
  • Collaborate with content creators, designers, and other marketing teams to ensure consistent messaging and branding
  • Assist with marketing automation and CRM tools to improve lead generation and nurturing efforts

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 1-2 years of experience in digital marketing or a related role (internships or freelance work welcome)
  • Familiarity with digital marketing tools (Google Ads, Google Analytics, Hootsuite, Mailchimp, etc.)
  • Strong understanding of SEO, SEM, and social media strategies
  • Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace
  • Strong written and verbal communication skills
  • Creative thinking and problem-solving abilities
  • Ability to work independently and as part of a team in a fast-paced environment

Why Join Us:

  • Opportunities for professional growth and development in digital marketing
  • Collaborative and innovative work environment
  • Exposure to a variety of marketing channels and tools
  • Competitive salary and benefits package
  • Exciting projects with direct impact on the company’s growth

Job Tags

Full time, Freelance,

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