Job Description

Position : Digital Marketing Specialist

Work Hours (Client) : 9am to 5pm EST

Holidays : unlimited PTO

Pay Range : $2000 - $3500 USD/month (varies based on skill set and experience level)

Location of Search : Latin America

Work Location : REMOTE

Company/Client Overview:

The company is the leading provider of test preparation services to support future doctors, nurses, PAs, and lawyers.

Duties and Responsibilities:

The Digital Marketing Specialist will own the day-to-day management and growth of the company’s paid digital marketing efforts on platforms like Google Ads and Microsoft Ads. Paid Marketing is a key driver of brand awareness, leads, and purchasers of the company’s test prep offerings and holds a significant revenue-generating responsibility. This role will be responsible for developing and implementing the company’s paid strategies and scaling them profitably.

 

• Plan, develop, and launch paid media campaigns on platforms such as Google Ads and Microsoft Ads to drive brand awareness, lead generation, and purchases of the company’s products and services 
• Plan, build, and optimize search, display, Demand Gen, and YouTube campaigns 
• Ideate and build keyword lists & audiences for precise targeting, leveraging first-party data, affinity & in-marketing audiences, and platform-specific tools 
• Monitor and manage advertising budgets to maximize ROI and maintain cost efficiency 
• Build reporting, analyze campaign performance, and adjust strategies based on data-driven insights 
• Collaborate with other functional marketing teams to align paid strategies with broader marketing objectives 
• Work closely with Product Marketing Managers and Creative teams to develop engaging ad copy, visuals, and video content optimized for paid media channels 
• Partner with eCommerce and web development teams to ensure landing pages and website experiences align with paid media strategies 
• Stay up-to-date with platform changes, new ad formats, and emerging paid media trends to continuously enhance campaign performance 
• Conduct competitive analysis to benchmark the company’s performance and identify new opportunities for growth 
• Test and implement new audience, ad, and bidding strategies to refine the company’s paid social efforts

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelor's Degree (ideally)

Experience: 2+ years of related experience 

Industry: Education Technology (ideal not required)

• 2+ years of hands-on experience managing paid search, display, Demand Gen, and YouTube campaigns, audiences, and ads in Google Ads & Microsoft Ads platforms  
• Strategic thinker who can develop innovative, creative, and measurable paid media marketing strategies 
• Proven experience leading cross-functional marketing initiatives, collaborating effectively with content, creative, and eCommerce teams 
• Able to clearly communicate strategies and possibilities within advertising platforms to non-digital marketing stakeholders 
• Passionate about data-driven decision-making, with a deep understanding of campaign performance metrics, audience insights, and optimization strategies 
• Interested in medical and law education, with an understanding of how to market effectively in these industries
• Experienced in using project management tools like Asana to collaborate across functional-marketing teams to plan and manage workloads 
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and projects simultaneously

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