Job Description
We are looking for a strategic and results-driven B2B Growth Marketing Lead to help build and scale our B2B initiatives. In this role, you will drive demand generation, sales enablement, account-based marketing (ABM), and provider marketing efforts as we expand our B2B business.
This is a unique opportunity to work with a growing team that's focused on partnerships with health systems, Veterans Affairs (VA), provider directories, payors, and other key digital health partners. As a key member of the team, you will be responsible for developing and executing multi-channel campaigns aimed at generating qualified leads, engaging enterprise partners, and increasing revenue.
This position starts as an individual contributor role with the opportunity to build and lead a team, with 1-2 direct reports expected within the first 6 months. If you have a proven track record of driving B2B growth, executing company-wide strategies, and creating high-impact marketing campaigns, we'd love to hear from you.
Responsibilities
In this hands-on role, you will be expected to take a leading role in driving both strategy and execution. The ideal candidate is a self-starter, data-driven, and thrives in fast-paced environments.
Key Responsibilities:
Lead the B2B Marketing Roadmap: Prioritize and execute high-impact campaigns focused on sales enablement, demand generation, and ABM, aligned with strategic goals.
Demand Generation Strategy: Create and execute a demand generation plan to drive growth in qualified leads, pipeline, and revenue, with a focus on health systems and other key partners.
Craft Messaging and Positioning: Develop messaging tailored to key decision-makers (e.g., health plan executives, physicians, providers, VA administrators) to highlight the unique value we bring.
Sales Enablement Materials: Produce compelling content like pitch decks, case studies, white papers, and thought leadership to support the sales team in building relationships and closing deals.
Account-Based Marketing Campaigns: Execute targeted ABM campaigns for health systems and strategic partners, optimizing for engagement and conversions.
Event Planning: Organize webinars, conferences, and in-person events to connect with key partners and promote brand visibility at industry-leading gatherings.
Campaign Performance Analysis: Track, measure, and analyze campaign performance, providing insights and recommendations to optimize KPIs such as lead volume, conversion rates, and ROI.
Provider Marketing: Develop campaigns that engage therapists and psychiatrists, improve adoption of our premier membership, and work closely with provider teams to enhance recruiting and activation efforts.
Cross-Functional Collaboration: Work closely with the Enterprise team and Product Marketing to align on strategy and execution.
What Success Looks Like
Seamless Sales Alignment: Develop strong partnerships with the sales team, creating efficient lead scoring, handoff, and follow-up processes that improve conversion rates.
Pipeline and Revenue Targets: Meet or exceed quarterly and annual goals by executing demand generation campaigns that drive high-quality leads and conversions.
High-Performing Campaigns: Deliver multi-channel campaigns that achieve or exceed KPIs such as lead volume, conversion rates, and engagement, while nurturing prospects throughout the funnel.
Data-Driven Decisions: Use data to continuously refine and enhance strategies, ensuring continuous improvement in campaign effectiveness.
Cross-Functional Collaboration: Partner effectively with digital marketing, content, brand, product marketing, and marketing ops teams to craft campaigns that resonate with target audiences at every stage of the buyer's journey.
Team Leadership: Build and mentor a small but high-performing team, fostering innovation, accountability, and a culture of continuous improvement.
Brand Presence: Help grow brand awareness and market positioning through effective campaigns that increase engagement with key audiences.
Key Metrics
MQLs and SQLs (Marketing and Sales Qualified Leads)
Provider referral growth
Campaign ROI (CTR%)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV)
Who You Are
We're looking for a highly skilled and strategic B2B marketer with:
Experience: 10+ years in demand generation or growth marketing with a proven ability to grow leads and pipelines.
Expertise: Strong knowledge of B2B marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
Technical Skills: Proficiency in CRM and marketing automation tools (e.g., Salesforce) and analytics platforms (e.g., Google Analytics, Tableau, Looker).
Analytical Mindset: Strong analytical skills to guide strategy, measure success, and make data-driven decisions.
Collaborative Leader: Experience leading cross-functional teams to meet business goals.
Industry Knowledge: Experience in healthcare, SaaS, or technology is highly preferred. Familiarity with marketing to health plans, health systems, or payors is a plus.
Startup Experience: Previous experience working in a fast-paced, growth-stage digital health company is an advantage.
Compensation & Benefits
The anticipated salary range for this position is $132,000-$165,000 per year.
We offer a comprehensive benefits package, including:
Flexible hybrid work options
Generous PTO policy (minimum of 3 weeks per year)
Free therapy coverage (for employees enrolled in medical plans)
Competitive Medical, Dental, and Vision plans
Employer-paid short-term and long-term disability, life & AD&D insurance
Paid Parental Leave (8 weeks)
401K with 100% employer matching (up to 4% of base salary)
Annual company gathering in Denver
Company holidays and seasonal shutdown
Supplemental life insurance, pet insurance, and commuter benefits
Equal Opportunity Employer
We are an equal opportunity employer and welcome applicants from all backgrounds. We do not discriminate based on race, gender, disability, religion, or any other protected status under applicable laws.
Employment Type: Full-Time
Salary: $ 132,000.00 165,000.00 Per Year
Job Tags
Holiday work, Full time, Temporary work, Seasonal work, Flexible hours,