Job Description
Full job description
Position Summary
Reporting to the Assistant Director of Strategic Marketing and Passenger Engagement, this position will lead strategic marketing initiatives and brand-building activities as part of the Strategic Marketing and Communications Department within the Strategy and Stakeholder Engagement Division.
The Strategy and Stakeholder Engagement Division is an in-house team serving as stewards of strategy, developing strategic communications and creating stakeholder champions to ensure the organization delivers on its purpose, values, and focus areas.
The Strategic Marketing and Communications Department elevates a consistent brand voice, activates the Minneapolis St Paul International Airport (MSP) and Metropolitan Airports Commission (MAC) brands to engage key constituents, supports revenue growth, influences our community, and invites passenger engagement through strategic campaigns grounded in research and analytics.
This position will research, develop, plan, and collaborate cross-functionally to implement marketing strategies that enhance the organization’s brands and increase revenue through various initiatives.
Questions regarding this position can be directed to Allison Gilbert at allison.gilbert@mspmac.org or 612-725-5987.
Applications will be accepted until 3:00 p.m. on Friday, August 9, 2024.
MAC is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, gender, age, nationality, or disability.
Position Description
Lead marketing strategy and planning
- Develop, plan, and execute comprehensive marketing strategies and campaigns for assigned internal clients, aiming to drive revenue and enhance brand presence and reputation.
- Produce strategic analysis around growth opportunities, marketing strategies, and core business metrics to drive efficiencies, decision-making, and results.
- Research audience profiles and provide consumer insights to inform marketing strategies.
- Drive annual strategic marketing plan deliverables utilizing primary and secondary research, data analysis, consumer research, market trends, and media planning.
- Oversee annual marketing and advertising budget for assigned projects and deliver a positive return on investment.
- Develop and track key performance indicators (KPIs), design and implement marketing testing, and incorporate learning into future strategic plans.
- Champion proactive strategic engagement with key internal team members and consultants to provide high-level marketing and communications recommendations.
Collaborate cross-functionally to lead internal and external strategic marketing initiatives - Accountable for the creation of channel strategy and messaging specific to various customer experience and revenue-generating initiatives.
- Prioritize clear marketing and communications objectives to drive brand awareness and growth
- Work across the division to ensure all marketing, communications and events are strategically grounded.
- Partner with creative and communications team members to formulate and execute targeted marketing and communications initiatives that adhere to brand standards.
- Research channel consumption and trends to identify key channel insights and recommend optimal macro marketing mix.
- Recommend budget allocation to meet business objectives and inform marketing leadership.
- Develop project and creative briefs and communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
- Participate in creative brainstorming sessions and creative reviews.
- Contribute to the development of brand-building strategies and strategic implementation of projects.
- Represent the Strategic Marketing and Communications Department in organizational projects and committees as needed.
- Other duties as assigned at the discretion of management.
Position Requirements
Senior Level Individual Contributor (SRIC) Competencies
Customer Focus - Building strong customer relationships and delivering customer-centric solutions - Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
- Decision Quality - Making good and timely decisions that keep the organization moving forward
- Resourcefulness - Securing and deploying resources effectively and efficiently
Ensures Accountability - Consistently achieving results, even under tough circumstances
- Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
- Values Differences - Recognizing the value that different perspectives and cultures bring to an organization
- Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
- Persuades - Using compelling arguments to gain the support and commitment of others
- Courage - Stepping up to address difficult issues, saying what needs to be said
- Instills Trust - Gaining the confidence and trust of others through honesty, integrity and authenticity
- Being Resilient - Rebounding from setbacks and adversity when facing difficult situations
MINIMUM REQUIREMENTS - A bachelor’s degree, preferably in Marketing, Advertising, Business, or a related degree
- Five years of professional marketing experience
- In lieu of a degree, nine years of professional marketing experience.
- Experience in client and project management
- Experience planning and implementing effective marketing plans and programs
- Experience writing concise and compelling project and creative briefs
- Proven ability to plan and implement effective marketing plans and programs
- Strong written and verbal communication skills with an innate attention to detail
- Experience gaining consensus and driving deliverables with individuals at various levels within an organization
- Ability to establish and maintain effective cross-functional working relationships
- Experience influencing creative team discussions
- Demonstrated analytical and research skills
- Ability to speak effectively in a public forum and to develop high-quality presentations
- Experience using project management software
- Proficiency in using Microsoft Teams, Word, Excel, PowerPoint, and Outlook at an intermediate skill level.
DESIRABLE REQUIREMENTS - Ten or more years of marketing experience, including agency experience
- Experience with integrated marketing campaigns that include traditional and modern media elements
- Advanced copywriting skills
- Experience in hospitality, hotel, stadium, parking, and/or airline marketing
- Experience managing budgets
- Experience working for or with public sector entities or governmental agencies
- Experience with project management software (Smartsheet, Wrike, Bootcamp, etc.)
- Experience with content management systems (CMS) and a basic understanding of HTML.
- Experience in using Power BI, Forms, and SharePoint.
Other Information
MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability or you have questions regarding the application process, contact the Diversity Department at 612-726-8196 or recruiting@mspmac.org.
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