Job Description

ALL APPLICANTS AND APPLICATIONS WILL REMAIN CONFIDENTIAL - APPLY WITH CONFIDENCE

TorkLaw, a leading personal injury law firm, is seeking a highly motivated and skilled Paid Media Buyer to join our team. This position offers the flexibility to work from home while playing a key role in developing and executing our marketing strategies.

Under the direction of the Chief Growth Officer, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms to drive traffic, engagement, and conversions. The role requires strong analytical skills, creativity, and a deep understanding of digital marketing trends.

Key Responsibilities:

• Develop and implement performance marketing strategies across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok, and others.

• Manage, monitor, and optimize paid ad campaigns to achieve KPIs, including ROI, ROAS, CPL, and CAC.
• Conduct A/B testing to improve ad creatives, copy, landing pages, and targeting.
• Analyze and report on campaign performance using tools like Google Analytics, SEMrush, or similar platforms.
• Collaborate with creative, content, and product teams to align marketing efforts with overall business goals.
• Stay up to date with industry trends, algorithm updates, and emerging platforms to maintain a competitive edge.
• Utilize retargeting and remarketing strategies to maximize customer lifetime value.

About TorkLaw

TorkLaw is a leading personal injury law firm dedicated to providing exceptional legal representation to individuals who have suffered injuries due to the negligence of others. Our team is composed of experienced and compassionate professionals who are committed to fighting for the rights and best interests of our clients.

When you join TorkLaw, you will be joining a supportive and dynamic team that values growth, collaboration, and excellence. We offer a flexible work environment that allows you to work from home while making a meaningful impact.

As a values-based firm, we believe in:

• Client Advocacy - We prioritize the needs and best interests of our clients above all else.
• Continuous Improvement - We are committed to learning, growing, and evolving as individuals and as a team.
• Teamwork - We collaborate, support, and empower each other to achieve common goals.
• Integrity - We conduct ourselves with transparency, honesty, and professionalism.
• Excellence - We strive for excellence in everything we do, from client representation to marketing campaigns.

Requirements

Requirements:

• Bachelor’s degree in marketing, advertising, or a related field. Preferred but not required.

• 5+ years of experience in paid media buying or digital marketing
• Certifications in Google Ads and/or Facebook Blueprint a plus
• Proven experience as a Paid Media Buyer, preferably in a law firm or professional services setting.
• Strong knowledge and experience with platforms such as Google Ads, Facebook Ads, and other display networks.
• Excellent analytical skills and ability to interpret data to drive campaign optimizations.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with tools such as Google Analytics and Google Tag Manager.
• Strong communication skills and ability to work independently in a remote work environment.

Benefits

In addition to a competitive salary, this position will receive the following benefits:

• 12 paid holidays annually
• 10 days of paid vacation annually
• 6 days of sick leave annually
• Medical insurance
• 401(k) with 4% fully vested safe-harbor company match
• Communications stipend for remote employees
• Training and continuing education budget
• Regular firm events (happy hours, team building, holiday party, etc)
• Laptops are replaced every 3 years. After 3 years, your work laptop will become your personal laptop.

TorkLaw is a multi-state employer, as such, any salary range provided may not be applicable in all states. Any offer made to a successful candidate will be dependent on several factors that may include years of experience, education, location, etc.

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