Job Description

Platform Marketing Manager - Industrial Supplies - Base Salary to 90k/year - Rockville, MD

• Our client, an Industrial Manufacturer is seeking a Platform Marketing Manager to join their team.
• In this role, the Platform Marketing Manager will be responsible for assisting in the managing of online/digital marketing initiatives, driving online sales growth, enhancing customer engagement, and optimizing digital presence. Experience with Amazon Seller Central and ecommerce are critical to success in this position.

Responsibilities:

• Monitor and maintain account health to ensure compliance with Amazon policies and guidelines
• Resolve account issues, performance notifications and policy violations
• Create, manage, and optimize product listings for maximum visibility
• Conduct thorough keyword research and implement strategies to improve organic and sponsored rankings
• Enhance product titles, descriptions, bullet points, and images to align with best practices
• Design and execute targeted advertising campaigns using Amazon Advertising platforms
• Analyze campaign performance metrics and refine marketing strategies for improved ROI
• Develop A/B testing strategies to optimize ad performance
• Monitor inventory levels to prevent stock outs or overstocking
• Forecast demand and coordinate with inventory teams for replenishment
• Analyze sales trends and metrics to identify growth opportunities
• Maintain a positive brand reputation by delivering exceptional customer service and managing customer feedback
• Monitor product reviews and ratings, addressing customer concerns effectively
• Generate detailed performance reports, including sales, advertising metrics, and product rankings
• Utilize insights to inform data-driven decision-making and recommend actionable strategies
• Work closely with the product development, marketing, and logistics teams to align Amazon strategies with overall business objectives
• Stay updated on Amazon marketplace trends, tools, and policy updates to ensure a competitive edge

Qualifications:

• High school diploma/GED required
• 3+ years of experience managing Amazon Seller Central accounts, required
• Strong understanding of Amazon policies, guidelines, and marketplace dynamics, required
• Proficiency in Amazon Advertising platforms and tools, required
• Background in Ecommerce, required
• Advanced knowledge of SEO, keyword research, and product optimization
• Analytical mindset with experience using tools like Amazon Seller Central reports, Helium 10, Jungle Scout, etc.
• Familiarity with Excel, data visualization tools, and marketplace management software
• Proven ability to drive sales growth and improve operational efficiency on Amazon
• Strong computer skills in Microsoft Office applications and the ability to learn new applications quickly

Compensation:

• Base salary to 90k/year
• Full benefits
• Remote position with occasional travel to office in Rockville, MD (Initial onboarding and likely 1-2 company events per year)

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