Position: Online Marketing Manager - SEM Based in: Beijing Responsibilities: - Develop and complete the search engine channel marketing plans and goals for the language website, mainly consisting of management of Google AdWords campaigns; - Respond and optimize according to the various KPIs: ROI, conversions, traffic, sales; - Expand advertising on specific categories according to market feedback and advertising performance; - Explore possibilities for other channels apart from Google AdWords, contact and establish relationships with 3rd parties in order to include them in our marketing strategy; - Keep up to date about the latest SEM techniques and industry trends. Email: (login to view email)Company Introduction: LightInTheBox.com is a global online e-commerce company led by CEO Alan Guo, Stanford MBA and previous Chief of Strategy for Google China. LightInTheBox.com ships over 90,000 products in over 3,000 categories, in 10 different languages, and to over 220 countries, pioneering a global e-commerce platform that has removed the barriers between our customers and the products they want. We plan to expand on all fronts and need the right team players to help lead the way.We offer a challenging, rewarding experience, working alongside a mix of young professionals and industry veterans as they implement the site’s global strategy and ongoing optimization. We seek individuals who enjoy tackling the challenges associated with growing a global business, who are bold yet careful thinkers, and who wish to experience working in China’s growing e-commerce industry.
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