Job Description

Job Description and Duties

Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Senior Brand Marketing Manager (Senior Marketing Specialist) leads the development and implementation of the Lottery’s marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution. The Senior Brand Marketing Manager acts as a lead for the Brand Strategy & Integrated Marketing (BSIM) team and the Lottery’s marketing agencies. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Senior Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. The Senior Brand Marketing Manager is an independent specialist who performs the most difficult, complex, and critical marketing work, assuming responsibility for major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures.

This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click  here to gain list eligibility.

When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?

People are drawn to the Lottery because we:

• Are an energetic, creative, and talented team

• Value diversity and inclusion in the workplace

• Empower team members to bring their knowledge, expertise, and innovation

• Recognize individual and team contributions

• Support the importance of work-life balance

• Invest in the professional development of our team members

• Are dedicated to preserving our environment by lowering our carbon footprint

May consider a Training & Development assignment.

All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."

It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.

You will find additional information about the job in the .

Working Conditions

a. Schedule: 8:00am to 5:00pm PST

b. Travel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projects

c. Other: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required.

Special Requirements

• The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.

• If you are basing your eligibility on education, (), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent.  Transcripts and evaluations may be unofficial ; official transcripts will be required upon appointment .  Please redact birthdates and social security numbers.

• The position(s) require(s) a Background Investigation be cleared prior to being hired.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
  
• At least seven years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts (including traditional, digital, retail, outdoor and owned channels) that drive brand growth and support product launches for a national or large regional consumer brand or marketing/advertising agency.
  
• At least seven years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders, developing integrated marketing plans.
  
• A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.
  
• At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams to achieve project goals and objectives. Must have experience managing marketing agencies and stewarding creative and media planning from strategy development through concepting to final production.
  
• Experience and active involvement in leading all aspects of creative development and production, including concept review, pre-production, production shoots, casting/location/wardrobe/set design, recording sessions and technical direction. Extensive experience and in-depth knowledge of creative production, including traditional (TV, radio, streaming audio, out-of-home) and digital (display, streaming video/audio) social media and retail channels.
  
• Experience in fast-moving consumer goods, lottery, gaming, or entertainment marketing preferred
  
• Strong analytical skills, and a solid understanding of marketing strategy and planning utilizing key metrics to generate, analyze and interpret data that informs future optimization/ innovation.
  
• Experience managing and tracking budgets and advertising expenditures.
  
• Skilled communicator with experience building presentations and presenting plans/proposals to a variety of groups. Strong proficiency with Microsoft Office programs including Word, Excel and PowerPoint. Experience with Adobe Spark a plus.
  

Benefits

Benefit information can be found on the  CalHR website and the  CalPERS website.

Please click on the link below to learn about the California State Civil Service Employee Benefits.

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.

Job Tags

Permanent employment, Full time, Contract work, Remote job, Outdoor, Felony friendly, Night shift,

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