Job Description

Job Summary

The Tennessee Performing Arts Center (TPAC) values staff diversity and actively encourages people from a variety of backgrounds with different experiences, perspectives, skills, and stories to apply in order to advance our nonprofit mission and enrich our organizational culture. All staff will work with others throughout the organization to implement and exemplify policies as part of TPAC’s commitment to diversity, inclusion, access, and equity. TPAC is a nonprofit performing arts organization and cultural anchor providing enriching arts experiences for all ages, empowering lifelong arts education programs, artistic expression reflective of our community, arts connections that support the local economy, and sustainable support for professional resident companies and local artists.

Objectives:

The Social Media Manager maintains TPAC’s online engagement across multiple platforms and supports ticket sales, fundraising, and other organizational and institutional goals with creative, relevant, and strategic content. Working closely across TPAC departments and with external entities, this position manages an online presence that is positive, engaging, contemporary, supportive of the arts community, and representative of TPAC’s core values. By balancing top-notch creative execution with marketing strategies and emerging trends, this position is an active, accurate, and valuable online voice that engages artists, patrons, educators, students, and more for TPAC.

Job Responsibilities

Primary Responsibilities:

• Collaborate to create, implement, and track accurate, relevant, and compelling online content on TPAC’s social media platforms (Facebook, Instagram, TikTok, X, LinkedIn, and YouTube).
• Create a social-first agenda that drives discovery, awareness, and fan engagement in an increasingly digital and mobile patron experience.
• Support marketing, fundraising, education, DIAE, and community engagement initiatives through organic content while tracking ROI to inform new strategies.
• Support earned media efforts and brand journalism with advanced and in-town multi-media content for programming by sharing in the development of cast interviews, Q&A, and more for social platforms, emails, and on-site video displays.
• Encourage TPAC staff to support social media strategy by fostering a culture of thoughtful, enthusiastic social engagement and providing convenient ways to participate in online efforts. 
• Employ an ongoing metric-driven approach to tracking and reporting audience engagement while maintaining a growth strategy. Keep the department informed about emerging platforms and technologies to keep content strategy relevant and efficient.
• Understand the allocation of the TPAC budget designated for funding programs associated with this position’s responsibilities.
• Work with others throughout the organization to implement and exemplify policies as part of TPAC’s commitment to diversity, inclusion, access, and equity.

The responsibilities listed above are not all-inclusive. Other related duties may be assigned

Qualifications

Skills and Knowledge:

• Required: Bachelor’s degree and 2-3 years experience or training; or equivalent combination of education and experience. Innovation, creativity, and ability to work independently and as part of a team. Experience with creating, scheduling, and implementing a consistent online voice across multiple platforms. Excellent verbal and written communication. Passion for the performing arts and a belief in the importance of arts education and arts access.
• Preferred: Analytical tracking and reporting, as well as knowledge of legal issues that arise from online activities. Familiarity with Facebook, Google, and Spotify Ad placement. Basic videography and photography skills, including Nikon camera and iPhone, and comfort with audio and video editing.
• Encouraged: Innovative, creative, collaborative, and problem-solving work ethic with comfort interacting with patrons and community members for dynamic social interactions. Graphic design. Bilingual capability.

Software and Services Used:

Microsoft Office Suite, Tessitura, VenueOps, Later, LibSyn, Canva, Zoom.

Frequent Functions and Working Conditions: 

Frequent Functions: Working virtually and in an office environment. Lifting or transporting video or recording equipment to various locations for filming. Comfort with navigating backstage areas, including dressing rooms and various theater settings. Conducting interviews on camera or phone with show talent and interacting and communicating with show management. Nights and weekends required to attend opening night events or cover other events for social. Availability to answer questions and messages from social channels during off hours or weekends.

Occasional Functions: Travel off-site to filming locations including schools, restaurants, hotels, and tourist attractions. Out-of-state travel also may be required. 

TPAC is an Equal Employment Opportunity employer. All aspects of the employment process will be merit-based and applied without discrimination based on race, color, religion, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics.

Additional Information

Benefits

Medical, Dental, Vision, Life, Disability, 401K, EAP

How to Apply

Please visit our website and apply through our career portal https://www.tpac.org/about/careers

Details

• Date Posted: February 1, 2025
• Type: Full-Time
• Job Function: Communications / Marketing / PR
• Service Area: Arts / Culture
• Start Date: 01/30/2025

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